If you are using a standard widget by Google or some other plugin with Google Maps API by side developers, then starting July, 16 you may find that Google Maps are not working on your website.
That’s because Google recently announced the launch of their new Google Maps Platform and pricing structure for businesses making use of the Google Maps APIs to deliver customised Maps, Routes and Places experiences on their website. While the product updates rolled out on 11th June, the new pricing structure took effect on 16th July – forcing many websites using the Google Maps API to display a ‘development purposes only’ watermarked message.
The newly-named Google Maps Platform is being brought under the Google Cloud umbrella and consists of three core products: Maps (for delivering customised dynamic maps, Street Views and 360° views), Routes (directions and traffic) and Places (location names, addresses, reviews etc). Each has its own pricing structure which you can find here.
For many businesses, you’ll continue to pay nothing under the new ‘pay-as-you-go’ system as you will qualify for the first $200 worth of free API calls. However, you still have to create an account and provide Google with billing details to keep using the APIs. This is applicable to all users – even those with a simple map embedded on their website’s contact page. To set up your account, click here.
Under the new pricing strategy employed by Google for their Maps Platform – all users get to make $200-worth of API calls for free each month.
That works out to:
- up to 28,000 free loads of Dynamic Maps; or
- up to 100,000 free loads of Static Maps; or
- up to 40,000 free Directions calls; or
- up to 40,000 free Geolocation calls.
Importantly, the new pricing system allows unlimited free use of simple Dynamic Maps in Embeds and in Mobile Native apps. However, if you use the Embed API in Directions, Views or Search mode, you will be eligible for billing.
For more information or if you would like Digibrand to assist you to set up your Google Maps Platform account, simply drop us an email to email@example.com.